How it works

Five minutes a day.
Zero clients lost to silence.

Cherish isn't a CRM you have to feed. It's a system that watches your relationships and tells you exactly who needs you, when, and what to say.

1. Add your clients

Import from Google Contacts or add them manually. Give each one an annual value — what the relationship is worth to your business. That number powers everything.

2. Log every interaction in seconds

After a call or meeting, speak a quick voice note or type a line. Cherish’s AI extracts what matters — follow-ups, personal details, milestones — so nothing lives only in your head.

3. Watch the health scores

Every relationship gets a live score that decays with silence. Contacted today: 100. Two weeks quiet: at risk. A month: fading. Your dashboard shows exactly how much revenue is sitting in cooling relationships.

4. Get your morning briefing

Every day at 8am, Cherish emails you the handful of people who need attention today — with the context on why. No opening the app required.

5. Let AI tell you the play

Open any client and hit "Analyze relationship". Cherish reads your entire history with them and tells you where things stand, your best next move, and specific talking points pulled from your own notes.

6. Reach out in one click

Cherish drafts the message — email, WhatsApp, or SMS — referencing real moments from your history. It never sounds like a template, because it isn’t one. Review, tweak, send.

The math behind the score

Every relationship score is driven by one brutal truth: silence kills relationships. The score starts at 100 the day you make contact and decays over time:

100
Today
85
1 week
58
3 weeks
22
2 months

70+ is strong · 40–69 is at risk · below 40 is fading. One touchpoint resets the clock.

Ready to stop losing clients silently?

Free for up to 10 contacts. No credit card required.